What will you need to begin?
By
using the checklist below as a guideline, you can prepare to help your
website designer and make the
website design process painless and productive.
Internet
& Email Access
With
a website comes lots of e-mails. You need to be prepared to correspond
regularly with
me during the website design and construction, and eventually with future customers from your
completed website. Be prepared, and set aside routine time to deal with
your new on-line business.
Logos,
Brands, Letterheads, Color Schemes
If
you have existing brands, logos or a color scheme, be prepared to e-mail them or mail them hard copy. If you are starting from
scratch, you may want to come up with a color scheme, logo idea or slogan
possibility for your web designer to work from. Stay simple, classy, and
consistent. I'll work from your ideas to develop a layout
and website design that you'll love.
Editorial & Documentation
Be
prepared with a short bio of yourself, horses, business, or ranch. Prepare a mission statement about your
horse business or equine-related services. Gather horses' pedigrees, show and produce records,
references, and present any other accomplishments or records accurately. Be prepared to keep data current and correct to lend
credibility to your website and business. Nothing turns
customers away like poor photos and out-dated
details.
The Value of Fantastic Photographs
Nothing
will make or break your equine-related website more easily than photographs.
Be
prepared to get and only use GOOD photos. A quality photo should have
good lighting, a clean background, and show the subject to its
utmost advantage. Don't be dismayed if a website designer suggests not using a photo you
provide or asks you to try for better ones. Any inconvenience
will pay off in the end. Trust me. My job is to make
you and your horses look superior.
not so good
dog photo
|
very good
dog photo (Amy
Stoney)
|
 |
 |
not so good
horse photo
|
very good
horse photo (Amy
Stoney)
|
 |
 |
not so good
horse photo
|
very good
horse photo (Don Trout)
|
 |
 |
|
